BORIS TOMASIExplain & Sell

Sales videos that turn complex offers into closed deals.

I create visual sales strategies that explain your offer in under 90 seconds and show decision-makers why your solution matters.

See your video first, then decide. Within 48 hours, no call required.

Your free test video in three steps.

  1. 1

    Send your info

    Share your website and your goal through the short form.

  2. 2

    Get your video

    You receive your test video within 48 hours. Free, no call required.

  3. 3

    Decide

    Watch your video and decide whether to continue – no obligation.

Why good offers often bring too few qualified meetings.

Often, one of these hurdles is behind it – or several at once.

Attention is missing

Many potential target clients are never reached – because your offer isn't visible enough or outreach falls short.

The value isn't clear right away

Prospects often don't grasp complex offers and their value at first glance.

Key decision-makers aren't in the room

Buying decisions often take a long time. People who never joined the sales conversation frequently have a say.

Take advantage of a video-first sales process.

Visible

Your target clients notice your offer – on your website, on social media and in direct outreach.

Easy to understand

The value of your offer is clear in under 90 seconds – even for prospects who don't know you yet.

Easy to pass on

Other decision-makers understand your offer without joining the sales conversation – a link is all it takes.

I help you win more customers.

A great video doesn’t belong in a drawer. It belongs wherever buying decisions are made – from first touch to closing

One video for every stage

From the first visit to your website to the sales call – your video works wherever buying decisions are made.

  • Website
  • Outreach
  • Closing

Direct outreach & ABM

Reach decision-makers with personalised videos by email or LinkedIn, DISC-based on request. Optionally, I handle the outreach, with your video landingpage personalised for each target account.

  • Personalised
  • Email
  • LinkedIn

Social media & YouTube

Make your offer visible with videos on LinkedIn and YouTube, giving target customers a reason to take a closer look.

  • LinkedIn
  • YouTube
  • Posts

Paid ads

Get the value of your offer across in ads on LinkedIn, Meta or Google – with a clear next step toward an inquiry.

  • LinkedIn Ads
  • Meta
  • Google

Sales conversations

Use videos before or after a conversation to answer questions and help other decision-makers understand your offer.

  • Meeting preparation
  • Follow-up

With a personalised video landingpage on request.

A page in your design that holds your videos and can be personalised for each target account.

What personalised videos can do for sales

+92%higher reply rateReviewTrackers · outreach pilot with personal videos and sales training
2×as many booked meetingsReviewTrackers · month-over-month in the same pilot
+25%higher close ratePipedrive · personal video messages in account management

Not my own client results, but examples from published Vidyard case studies.

Videos that don't just explain, but sell.

NJBSoft (SAMS) → City of Scottsdale

Outreach to a specific target account

Connects Scottsdale’s water operations with a clear use case for SAMS: bringing lab and field data together for earlier alerts and easier reporting.

EDI AG → Automotive & Mobility

Speak to an entire industry

Turns a complex AI offering into a recognizable automotive challenge: finding gaps in recorded driving scenarios.

sendr.io

Turn one video into personal outreach

Shows how sendr.io turns a single video into personalized versions with a landing page for each recipient — video selling and hyper-personalized outreach in one tool.

1Password

Make a security question tangible

Would you give an AI assistant your passwords? A concrete question makes the topic of protecting credentials immediately relatable.

Independently created concept examples showing how I work.

See your video first, then decide. Within 48 hours, no call required.

Boris got our product so right. His video hit points our own videos never have, and he made it without any input from us.

John Bromley
John BromleyCo-Founder and CPO, Sendr
Boris Tomasi

I approach your videos as a sales expert.

My name is Boris Tomasi. I have years of experience in B2B sales and marketing. I know what customers need to make a decision and how to explain an offer clearly.

As Sales Director, I was responsible for Switzerland’s leading digital media brand and around $85 million in annual revenue.

I bring that experience to your videos, from choosing the sales arguments to delivering the finished production.

Win over B2B decision-makers before your first meeting.

Prefer to talk? 20 minutes – I'll show you three ways to use your video.

Book a call↗

Your questions, answered.

What does the test video cost?

Nothing. I'll create a first video for you within 48 hours. Then you decide whether to continue – no obligation and no call.

What exactly does “unlimited” mean?

You can order as many videos per month as you like. I produce one video at a time: each video is delivered within 24 hours on working days, then I start on the next video in your queue.

How fast do I get a video?

Within 24 hours on working days, once the video is next in line and I have the information I need.

Can the videos address individual target clients personally?

Yes. On request, I tailor any video to a specific company and a specific person – matched to their industry, company and role.

Are the videos suitable for account-based marketing (ABM)?

Yes, they are particularly well suited for it: instead of standardised mass messages, your most important target accounts receive a video that addresses their situation and their challenges.

Is there a matching landingpage for the videos?

Yes, optionally. I set up a one-time video landingpage in your company's design, from $950 depending on the scope of the setup. You embed each of your videos in it. With the HTML code I provide, you personalise the page for every target client through your email or outreach tool.

How much time does my team need to invest?

I need information about your offer, audience and intended use. I handle the research, scripting and production. Your team reviews the videos, provides feedback and approves them.

Does anyone on my team need to appear on camera?

No. I can produce the videos without filming you or your team. If you prefer, I can also include your own on-camera appearances and existing photos or footage.

Are additional services available?

Yes, on request: video outreach setup and ongoing support, active support with winning new clients, and LinkedIn and YouTube management with organic and paid reach. These services are offered separately and are not included in the monthly price.

What if I don't like a video?

I'll revise it for free until it works. This applies to every video.

Ready to win more clients with video?

I'll create a first test video for you – so you can see exactly how your sales arguments land before you start.

See your video first, then decide. Within 48 hours, no call required.

© 2026 Boris Tomasi · Explain & SellSales videos for complex tech products and services
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