BORIS TOMASIExplain & Sell20+ years of B2B marketing and sales
20+ yearsB2B marketing and sales
Sales messaging, sales video and a video page in your brand design – all from one source. For your outreach via LinkedIn, email and WhatsApp.
StrategySales videoVideo pagePersonalization
No camera needed. Full production included.
Hi Anna, here's how our solution can help Sample Inc. in sales.
Thanks for the video! That's exactly what we're dealing with right now. Happy to talk – I've already booked a slot.
I combine sales messaging, video and video page into one campaign you can put to work right away.
I work out the sales arguments that truly matter to your target clients.
90 to 120 seconds, general or personalized for each recipient.
A page in your brand design, with the video and a clear next step.
The link reaches your target clients via LinkedIn, email or WhatsApp.
Interested prospects get in touch – already understanding your offer.
On request, I can also handle sending and ongoing campaign support as an additional service.
A good standard campaign works. Personalization is the extra lever: it's not just the name in the text that changes, but – if you like – the entire communication. Video, message and branded page, matched to the company and the person you want to reach.
So your target client doesn't see yet another offer, but what your solution can mean for their business.
1=5'000
All four elements can be tailored for every single recipient – for a first approach to one target account just as much as for a newsletter to hundreds or thousands of existing clients.
| Element | 1 recipient | 5,000 recipients |
|---|---|---|
| 1Name & companyA personal greeting and the recipient's company. | can be personalised | can be personalised |
| 2Sales messageArguments matched to their situation, industry and role. | can be personalised | can be personalised |
| 3Sales videoA video tailored to the recipient and their company. | can be personalised | can be personalised |
| 4Video pageA dedicated page with video, message and next step. | can be personalised | can be personalised |
On request, I also take into account:
Every page is built for this – so attention can turn into a conversation.
The recipient sees right away that it's about their company. That's often the reason to keep watching.
The message shows concretely what your offer can do for this very company – instead of generic promises.
Book a meeting or forward the video internally – right on the page.
Your company's logo, colors and typeface. The page feels like part of your website.
Three typical uses of the same personalization. In each one, I tailor all four elements to every recipient:
1 dream client
Sarah, here's how Alpina Logistics can spot security gaps earlier.
The Head of IT at a target account receives her own video page via LinkedIn: video and message show what your solution means for her company – with a direct path to a meeting.
The approach visibly fits her. That can improve the chance of a first conversation.
Hundreds of target contacts
Lea, what the new solution means for the team at Lakeside Clinic.
Instead of a mass message, every contact on your target list gets their own video page – for example project leads in hospitals, each with a reference to their clinic and their role.
Every recipient sees right away why it concerns them. That can increase the chance of a reply.
Thousands of existing clients
Marco, the new maintenance module for your machines in 90 seconds.
A new module or update, prepared individually for each client – with a reference to their operations and their benefit, even for thousands of recipients.
News gets lost less often, because it clearly fits the client's own business.
Illustrative examples with fictitious companies and names.
Alongside sales videos, I also integrate personal video messages – from the founder, the management team, employees or the whole team.
Using existing recordings or produced to fit, if you prefer. And adaptable for every recipient, even across 5,000 contacts, without anyone recording each video individually.
Not just explaining, but building trust personally.
Your message doesn't have to reach dream clients only digitally. It can also be something they hold: a high-quality brochure with a QR code leading to their personal video page, or a video card with a built-in screen that plays the video when opened.
Print and video cards are optional and not part of the core offer.
12A personal video often stands out more in the inbox and on LinkedIn than yet another text message.
Decision-makers grasp in 90 to 120 seconds what your offer means for them.
Whoever gets in touch already knows the value. The first call often starts one step further.
A single link lets other decision-makers understand your offer – without you having to be there.
Outreach to a specific target account
Speak to an entire industry
Make a security question tangible
Protect sensitive information in documents
Independently created concept examples.
Boris got our product so right. His video hit points our own videos never have, and he made it without any input from us.
My name is Boris Tomasi. I bring more than 20 years of experience in B2B marketing and sales. I know what information decision-makers need and how to explain a complex offer clearly.
As Sales Director, I was responsible for Switzerland's leading digital media brand and around $85 million in annual revenue.
That experience goes into every campaign – from the sales message to the next step on the video page.
For delivery, I rely on GDPR-compliant processes and systems with ISO 27001 certification, where applicable.
Prefer to talk? 20 minutes – I'll show you three ways to use your video.
Book a call↗Nothing. I'll create a first video for you within 48 hours. Then you decide whether to continue – no obligation and no call.
Within 48 hours, once I have the information I need about your offer.
Yes. On request, I tailor any video to a specific company and a specific person – matched to their industry, company and role.
Yes, they are particularly well suited for it: instead of standardized mass messages, your most important target accounts receive a video that addresses their situation and their challenges.
Yes, optionally. I set up a video landingpage in your company's design, where you embed each of your videos. With the HTML code I provide, you personalize the page for every target client through your email or outreach tool.
I need information about your offer, audience and intended use. I handle the research, scripting and production. Your team reviews the videos, provides feedback and approves them.
No. I can produce the videos without filming you or your team. If you prefer, I can also include your own on-camera appearances and existing photos or footage.
I'll revise it for free until it works. This applies to every video.
Yes, on request: video outreach setup and ongoing support, active support with winning new clients, and LinkedIn and YouTube management with organic and paid reach.
Your personalized campaign page including a sales video. Ready to view within 48 hours. See it first, then decide.