Find the right point of contact
We look at the target company and its current situation. The approach builds on real challenges — not interchangeable sales phrases.
Name a company you’d love to win as a client — or an industry you’d like to break into. I’ll show you, using a concrete example, how I’d approach potential buyers and spark genuine interest in your solution.
Free. No obligation. No sales call required.
For B2B companies with complex offers – including SaaS, MedTech, MarTech, IT services and cybersecurity.
We look at the target company and its current situation. The approach builds on real challenges — not interchangeable sales phrases.
Instead of long explanations, the decision-maker receives a concise, personal approach that gets straight to the business value of your offer.
Decisions are made internally. The approach is built so your contact can easily forward it to leadership and the department involved — without your arguments getting lost.
Three examples of making your offer relevant and easy for potential buyers to understand.
Independently created concept examples.
Outreach to a specific target account
Connects Scottsdale’s water operations with a clear use case for SAMS: bringing lab and field data together for earlier alerts and easier reporting.
Speak to an entire industry
Turns a complex AI offering into a recognizable automotive challenge: finding gaps in recorded driving scenarios.
Make a product’s value instantly clear
Turns scattered browser tabs and saved content into a familiar problem, then shows how plugilo organizes and shares it in one place.
Name a dream client. I’ll show you a free, no-obligation example of how I would approach them for you.
Free. No obligation. No sales call required.
A personal approach. A clear message. Delivered through the right channel.
Even a CEO rarely decides alone. Specialists, trusted advisers and internal approval teams contribute their perspectives.
A clear video message helps you communicate the value of your offer to people who weren’t part of the conversation.

Personalized Outreach
I'm Boris Tomasi. I help B2B companies win their dream clients with account-based marketing, personalised video outreach, targeted outreach and follow-ups.
I come from sales. As Sales Director, I was responsible for Switzerland's leading digital media brand and around $85 million in annual revenue.
I know how complex B2B sales work, what decision-makers care about, and how important it is to get your message across — even when you're not in the room.
That's why I focus on the accounts you want to win, the people involved in the decision, and the outreach that gets your offer in front of them.
I look at your offer and the company, think through an approach and get back to you with it.
Yes. No sales call required, no obligation.
No, you don't need to take care of that.
For B2B companies with offers that need explaining and who want to win specific clients — for example in SaaS, MedTech, MarTech, IT services and cybersecurity.
I prepare the approach to your target account: the message about the value of your offer, a matching video, and the outreach and follow-ups. Your sales team leads the conversations and closes the deal.
Name one of your dream clients. I'll show you a concrete, free and non-binding example of how I would approach this company for you.
Free. No obligation. No sales call required.