BORIS TOMASIExplain & Sell

From cold lead to hot lead
in under 90 seconds.

I create sales videos that make your offer easy to understand and make customers want to buy.

Watch your video. Then decide.

Video examples

How I explain complex offers in video.

NJBSoft (SAMS) → City of Scottsdale

Outreach to a specific target account

Connects Scottsdale’s water operations with a clear use case for SAMS: bringing lab and field data together for earlier alerts and easier reporting.

EDI AG → Automotive & Mobility

Speak to an entire industry

Turns a complex AI offering into a recognizable automotive challenge: finding gaps in recorded driving scenarios.

sendr.io

Turn one video into personal outreach

Shows how sendr.io turns a single video into personalized versions with a landing page for each recipient — video selling and hyper-personalized outreach in one tool.

1Password

Make a security question tangible

Would you give an AI assistant your passwords? A concrete question makes the topic of protecting credentials immediately relatable.

Independently created concept examples showing how I work.

Boris got our product so right. His video hit points our own videos never have, and he made it without any input from us.

John Bromley
John BromleyCo-Founder and CPO, Sendr
Where to use them

One video. Many places where it sells for you.

Your videos work wherever customers need to understand your offer. With variations, you adapt format, language and targeting to each place.

▶
01

Website & landing pages

On your homepage, product pages and campaign pages, the video explains your offer before anyone reads the text.

  • 16:9
  • Homepage
  • Product pages
02

New business

In emails and LinkedIn messages, general or personalised for a specific target account.

  • Personalised
  • Email
  • LinkedIn
03

Social media

As a post or ad on LinkedIn and other channels, in the right format.

  • 9:16
  • 1:1
  • Posts
04

YouTube

Product videos, use cases and customer stories that stay discoverable.

  • Product video
  • Use case
05

Existing customers

Updates and new features explained clearly for customers who already work with you.

  • Updates
  • New features
Explain & Sell – Sales videos by Boris Tomasi

New videos for sales and marketing every month.

Starter

Up to12videos
per month
$1,790 / month

Team

Up to24videos
per month
$2,890 / month

Scale

Up to36videos
per month
$3,990 / month

All prices exclude applicable VAT. Monthly cancellation available.

Custom quote

Need a custom quote?

Price on request. Individual videos, different quantities and specific requirements are also possible.

Frequently asked questions

Your questions about the video packages.

How much does a video package cost?

Starter: $1,790 / month. Team: $2,890 / month. Scale: $3,990 / month. All prices exclude applicable VAT. Custom quote: price on request. Optional add-ons are quoted separately and are not included in these prices.

How much time does my team need to invest?

I need information about your offer, audience and intended use. I handle the research, scripting and production. Your team reviews the videos, provides feedback and approves them.

Does anyone on my team need to appear on camera?

No. I can produce the videos without filming you or your team. If you prefer, I can also include your own on-camera appearances and existing photos or footage.

Which types of video can I choose?

Mix and match product videos, industry and target-account videos, use cases, explainers, social media videos and ads, customer stories with genuine testimonials, and company, product or blog updates.

How soon will I receive my first videos?

A first video draft can be ready within 48 hours, depending on your package. We agree on the delivery schedule in advance.

Do unused credits roll over?

No. Unused credits expire at the end of the month and do not roll over to the next month.

Can I get a custom quote?

Yes. You can request individual videos, different quantities or your own combination of services.

See what a sales video can do for your offer.

Get your first sales video for free. See how I explain your offer before deciding on a package.

Watch your video. Then decide.

© 2026 Boris Tomasi · Explain & SellSales videos for complex tech products and services
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