Boris Tomasi

I make complex B2B offers easy to understand. And easier to sell.

Done-for-you video communication and sales systems for technical products and services — on your website and in direct outreach.

Clear communication from first contact to sales conversation.

I combine your message, video, personalisation and outreach into a practical system that helps decision-makers understand what you offer before the first conversation.

Built for technical and hard-to-explain B2B offers
Next step

We create this for your offer too.

  • 100% tailored to your offer and your customers
  • Delivered within 72 hours
  • Multilingual on request
  • 16:9, 9:16 and 1:1 formats

From a complex offer to a clear sales message

01

Make complexity easy to understand

I distil technical products and services into a message buyers can grasp quickly.

02

Turn the message into sales-ready content

Clear videos and supporting assets are built around one focused idea.

03

Reach the right decision-makers

The message is used on your website, in personalised campaigns and in direct outreach.

MessageVideoVariantsPersonalisationOutreach
Boris Tomasi
About Boris

Sales starts with understanding.

I come from sales. That's why I don't think first in videos, tools or campaigns, but in one simple question:

Does the prospect understand quickly enough why this offer is relevant?

That's exactly what I develop B2B communication and sales systems for. I make hard-to-explain offers easy to understand, bring them into a form that can be passed on internally, and make sure the message reaches the right decision-makers.

That way your message also reaches the decision-makers who weren't there for the first conversation.

Frequently asked questions

What makes this different from traditional video production?+

The starting point is not the video, but the message behind your offer. I make complex content easy to understand, turn it into sales-ready videos and variants, and put it to work on your website, in personalised campaigns and in direct outreach.

Which companies is this for?+

The offer is for B2B companies with technical or hard-to-explain products and services — including SaaS, machinery and industrial technology, energy and building technology, MedTech, Health IT and laboratory technology, cybersecurity, and IT or AI consulting.

Where are the videos and content used?+

Depending on your offer, they are used on your website, in personalised campaigns and in direct outreach. This gives decision-makers a clear message before the first conversation and something they can share internally.

Do I need to appear on camera or record videos myself?+

No. The videos are conceived and created for your offer and your customers. You receive them in 16:9, 9:16 and 1:1 formats, with multilingual versions available on request.

How do I start a project?+

You send a short project request with your name, website and email address. I then review your offer and get back to you. The agreed videos are delivered within 72 hours.

Ready to turn long explanations into faster decisions?

A short introductory call is enough to see if your offer is a good fit for an interactive sales system.