BORIS TOMASIExplain & Sell

From cold lead to hot lead
in under 90 seconds.

I help B2B companies turn complex tech offers into clear buying decisions – using high-impact video as the fastest way to get there.

Watch your video. Then decide.

Video examples

Videos that don't just explain, but sell.

NJBSoft (SAMS) → City of Scottsdale

Outreach to a specific target account

Connects Scottsdale’s water operations with a clear use case for SAMS: bringing lab and field data together for earlier alerts and easier reporting.

EDI AG → Automotive & Mobility

Speak to an entire industry

Turns a complex AI offering into a recognizable automotive challenge: finding gaps in recorded driving scenarios.

sendr.io

Turn one video into personal outreach

Shows how sendr.io turns a single video into personalized versions with a landing page for each recipient — video selling and hyper-personalized outreach in one tool.

1Password

Make a security question tangible

Would you give an AI assistant your passwords? A concrete question makes the topic of protecting credentials immediately relatable.

Independently created concept examples showing how I work.

Boris got our product so right. His video hit points our own videos never have, and he made it without any input from us.

John Bromley
John BromleyCo-Founder and CPO, Sendr
Sales support

I optimize your sales process with videos.

A great video doesn’t belong in a drawer. It belongs wherever buying decisions are made – from first touch to closing.

▶
01

Website & landing pages

Show visitors what your offer can do for them – so interest can turn into an inquiry.

  • Homepage
  • Product pages
  • Inquiries
02

Direct outreach & ABM

Reach companies and individual decision-makers with personalised videos by email or LinkedIn – optionally tailored to the recipient’s DISC profile.

  • Personalised
  • Email
  • LinkedIn
03

Social media & YouTube

Make your offer visible with videos on LinkedIn and YouTube, giving target customers a reason to take a closer look.

  • LinkedIn
  • YouTube
  • Posts
04

Paid ads

Get the value of your offer across in ads on LinkedIn, Meta or Google – with a clear next step toward an inquiry.

  • LinkedIn Ads
  • Meta
  • Google
05

Sales conversations

Use videos before or after a conversation to answer questions and help other decision-makers understand your offer.

  • Meeting preparation
  • Follow-up
Explain & Sell – Sales videos by Boris Tomasi

Continuous pipeline power for your B2B sales

From the first cold touchpoint to closed deal: the exact sales assets your team needs to turn complex tech into signed contracts.

Your starting monthly scope

4 new sales videos + 8 freely allocated adaptations

Allocate the adaptations across one or more new videos – the same core message in a different format, another language or personalised for your target clients.

The video types

Product and offer videos, use cases, customer stories based on genuine feedback, and updates. You choose the topics and video types.

Tailored to your target clients

General or personalised. In 16:9, 9:16 or 1:1, multilingual on request. No filming of your own is required – existing footage is equally welcome.

From sales argument to finished video

Offer familiarisation, sales arguments, script and production included. Up to approx. 120 seconds per video and 1 revision round per new video.

From $1,790 / month

All prices exclude applicable VAT. Monthly cancellation available.

Frequently asked questions

Your questions, answered.

What does it cost?

From $1,790 per month. All prices exclude applicable VAT. Monthly cancellation available. For different volumes or one-off projects, I'll prepare a custom quote.

How much time does my team need to invest?

I need information about your offer, audience and intended use. I handle the research, scripting and production. Your team reviews the videos, provides feedback and approves them.

Does anyone on my team need to appear on camera?

No. I can produce the videos without filming you or your team. If you prefer, I can also include your own on-camera appearances and existing photos or footage.

Which types of video can I choose?

Mix and match product videos, industry and target-account videos, use cases, explainers, social media videos and ads, customer stories with genuine testimonials, and company, product or blog updates.

How soon will I receive my first videos?

A first video draft can be ready within 48 hours. We agree on the delivery schedule in advance.

Do unused credits roll over?

No. Unused credits expire at the end of the month and do not roll over to the next month.

Can I get a custom quote?

Yes. You can request individual videos, different quantities or your own combination of services.

See what a sales video can do for your offer.

Get your first sales video for free. See how I explain your offer before deciding on a package.

Watch your video. Then decide.

© 2026 Boris Tomasi · Explain & SellSales videos for complex tech products and services
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