93 %
A better understanding of the offer
of video marketers surveyed say video has improved understanding of their product or service.
SALES VIDEOS FOR COMPLEX TECH PRODUCTS AND SERVICES
From cold lead to hot lead
in under 90 seconds.
I create sales videos that make your offer easy to understand and make customers want to buy.
Your video goes here.
Watch your video. Then decide.
Your customers instantly get why your offer is the right fit.
Your customers want to know what problem you solve and how it helps them. Especially with software and technical solutions, that's not always obvious.
I bring that value across in video and show why talking to you is worth their time.
You get professional sales videos to win customers. I handle the script and production.
Buyers only buy what they understand.
Sales videos that prove the value of your offer.
You get ready-to-use videos for your website, marketing, and sales team. I craft the sales narrative, write the scripts, and handle production.
Your buyers clearly see the value.
Your video focuses on a specific problem to show how your solution makes a real difference.
Speak directly to your target accounts.
Tailor your video to a specific industry or company.
Your team saves time on production.
Your team provides the information and feedback. I handle the script, structure and production.
Research on video marketing and conversion
Video can make buying decisions easier.
82 %
A good return on investment
of video marketers surveyed report a good return on their video marketing investment.
+8.72%
More sign-ups at Huntr
was Huntr’s increase in sign-ups in an A/B test. The software company made its demo video more prominent and simplified the call to action on its homepage.
Sources: Wyzowl · State of Video Marketing 2026 and VWO · Huntr A/B test
How we work together
Get your finished videos in three steps.
01
We define who you want to reach.
We discuss your offer, your audience and how you plan to use the videos.
02
I develop and produce your videos.
I get to know your offer and turn the sales arguments into scripts and videos.
03
You review and approve your videos.
One round of revisions is included. You then receive the finished videos for the agreed channels.
A first video draft can be ready within 48 hours, depending on your package.
Video examples
How I explain complex offers in video.
These examples cover personalised outreach, a specific use case and the financial benefits of an offer.
NJBSoft (SAMS) → City of Scottsdale
Outreach to a specific target account
Connects Scottsdale’s water operations with a clear use case for SAMS: bringing lab and field data together for earlier alerts and easier reporting.
EDI AG → Automotive & Mobility
Speak to an entire industry
Turns a complex AI offering into a recognizable automotive challenge: finding gaps in recorded driving scenarios.
plugilo
Make a product’s value instantly clear
Turns scattered browser tabs and saved content into a familiar problem, then shows how plugilo organizes and shares it in one place.
Independently created concept examples showing how I work.
Boris got our product so right. His video hit points our own videos never have, and he made it without any input from us.
Explain & Sell – Sales videos by Boris Tomasi
New videos for sales and marketing every month.
Choose 4, 8 or 12 new sales videos per month. You pick the topics and video types, for both new and existing customers.
Starter
Up to12videos
per month
per month
4 new sales videos
+ 8 flexible adaptations in total
€1,490 / month
- Up to around 120 seconds per new video
- 1 round of revisions per new video
- Sales arguments, scripting and production included
- Premium visuals and AI avatars available on request
Team
Up to24videos
per month
per month
8 new sales videos
+ 16 flexible adaptations in total
€2,490 / month
- Up to around 120 seconds per new video
- 1 round of revisions per new video
- Sales arguments, scripting and production included
- Including up to 2 with premium visuals
- Including up to 2 with an AI avatar
Scale
Up to36videos
per month
per month
12 new sales videos
+ 24 flexible adaptations in total
€3,490 / month
- Up to around 120 seconds per new video
- 1 round of revisions per new video
- Sales arguments, scripting and production included
- Including up to 4 with premium visuals
- Including up to 4 with an AI avatar
All prices exclude applicable VAT. Monthly cancellation available.
Included in every package: You choose the video types: product videos, use cases, customer stories or updates, for example. Use them on your website, YouTube, social media and in personalised outreach.
Videos with premium visuals or an AI avatar count towards your included video allowance.
What counts as a new video or an adaptation?
A new sales video covers a separate topic with its own script and structure.
An adaptation uses an existing video in a different aspect ratio, another language or personalised for a recipient. Allocate adaptations across your videos as you choose. With Starter, for example, you can use two for each of your four videos or all eight for a single video.
What are premium visuals and AI avatars?
Premium visuals include additional AI-generated images and video clips. In an avatar video, an AI avatar presents the message. Both count towards the videos included in your package.
Custom quote
Need a custom quote?
Price on request. Individual videos, different quantities and specific requirements are also possible.
I can also handle your video outreach.
Personalised video pages
Your target accounts get their own video page with copy and information tailored to their company.
Video outreach and follow-ups
I set up your video campaign and manage the agreed outreach and follow-ups.
Social media publishing
I handle publishing on the company channels we agree on.
Performance marketing
I run ad campaigns using your videos. We agree on the scope and ad budget separately.
All additional services are quoted separately on request and are not included in the package prices.
About me
I approach your videos as a sales expert.
My name ist Boris Tomasi. I have years of experience in B2B sales and marketing. I know what customers need to make a decision and how to explain an offer clearly.
As Sales Director, I was responsible for Switzerland’s leading digital media brand and around CHF 75 million in annual revenue.
I bring that experience to your videos, from choosing the sales arguments to delivering the finished production.
Frequently asked questions
Your questions about the video packages.
How much does a video package cost?
Starter: €1,490 / month. Team: €2,490 / month. Scale: €3,490 / month. All prices exclude applicable VAT. Custom quote: price on request. Optional add-ons are quoted separately and are not included in these prices.
How much time does my team need to invest?
I need information about your offer, audience and intended use. I handle the research, scripting and production. Your team reviews the videos, provides feedback and approves them.
Does anyone on my team need to appear on camera?
No. I can produce the videos without filming you or your team. If you prefer, I can also include your own on-camera appearances and existing photos or footage.
Which types of video can I choose?
Mix and match product videos, industry and target-account videos, use cases, explainers, social media videos and ads, customer stories with genuine testimonials, and company, product or blog updates.
How soon will I receive my first videos?
A first video draft can be ready within 48 hours, depending on your package. We agree on the delivery schedule in advance.
Do unused credits roll over?
No. Unused credits expire at the end of the month and do not roll over to the next month.
Can I get a custom quote?
Yes. You can request individual videos, different quantities or your own combination of services.
See what a sales video can do for your offer.
Get your first sales video for free. See how I explain your offer before deciding on a package.
Watch your video. Then decide.